1:1 Coaching · Cohorts · Office Hours

Performance Marketing Coach in India — Who Still Runs the Ads

Eugene Samuel is a performance marketing coach in India with ₹100 crore+ in managed ad spend across Meta, Google, and LinkedIn since 2017. He offers 1:1 strategy calls (₹8,000), monthly retainers (₹40,000), and 6-week cohorts (₹45,000) — all centred on live ad-account audits, not theoretical frameworks.

So, here's the thing. I'm still inside Ads Manager every week — because that's where the game actually is. I don't coach from slides. We open your account, find the leaks, and kill them on the call. No theory. Your actual numbers. Right?

₹100Cr+
Ad spend managed
100+
Clients coached
4.2x
Avg. ROAS lift
8+ yrs
Since 2017
Why coaching > another course

Courses teach theory. Coaches fix your ad account.

So, let me tell you here. A course is notes. Coaching is your actual account, opened in front of me, on the call. That's it. That is the whole difference. Okay?

Live ad-account audit

We screenshare. I point at specific line-items — this campaign is leaking ₹40k, this creative is dead, this audience is already converted. You fix it on the call. No slides, no homework.

Your funnel, your numbers

A generic playbook doesn't know your AOV, your CAC, your margin, your refund rate. Coaching works off YOUR math. Not an average. Trust me — the magic is in your numbers.

Compounding calls

Call 1 fixes leaks. Call 2 builds creative tests. Call 3 scales the winners. I remember what we killed and what we shipped. A cohort of 50 can't give you that, right?

Three ways to work together

Pick the format that fits your stage

Three formats, one promise — every single one starts with me inside your ad account. No fluff. No "let's schedule a discovery" nonsense. We open Meta, Google, LinkedIn, and we work. Okay? Each one also gets a Notion doc with the plays, and WhatsApp access for the panic moments.

1:1 · Single call

Strategy Call

₹8,000
60 minutes · one-time
  • Live audit of one ad account (Meta / Google / LinkedIn)
  • 3–5 specific fixes, ranked by impact
  • Written summary + action plan (Notion)
  • 48h of async follow-up on WhatsApp

Best for: Founders with one burning question or a single broken campaign

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Most popular
1:1 · Monthly

Founder Retainer

₹40,000
per month · rolling
  • 2 × 60-min live calls per month
  • Weekly async ad-account review (Loom walkthroughs)
  • Unlimited WhatsApp questions (24h response)
  • Campaign brief + creative brief templates
  • Monthly funnel-economics review (AOV, CAC, LTV)

Best for: Founders spending ₹2L–₹50L/month on ads, small marketing teams

Book Discovery Call
Cohort · Group

Team Cohort

₹45,000
6 weeks · live + async
  • 6 × 90-min live sessions with a cohort of 8–12
  • Your ad account reviewed on one session
  • Weekly async ad-account critiques in Slack
  • Frameworks: funnel math, creative testing, bid strategy
  • Lifetime access to recordings + playbooks

Best for: Agency founders, in-house teams of 2–6, marketers leveling up

Apply to Next Cohort

Is this right for you?

Let me be straight with you here — because this is where most people waste money. Not every founder needs coaching. Not every marketer is ready. Read both lists. Be honest. Okay?

✅ Good fit

  • You're spending ₹1L+/month on Meta, Google, or LinkedIn ads
  • You've already tried a course or two and want real execution help
  • You have a funnel that works — you just want to scale it profitably
  • You prefer frank, operator-led feedback over theoretical frameworks
  • You're willing to test, measure, and kill things that don't work

❌ Not a fit

  • You're a complete beginner who hasn't run a single campaign (take a course first)
  • You want guaranteed ROAS (no honest operator promises that)
  • You're looking for a done-for-you agency (I coach, I don't manage)
  • You won't open your ad account on the call (I need to see numbers)
What coaching clients say

Real words from real founders

Eugene opened my Meta account on our first call and found ₹2.1L/month of wasted budget in twenty minutes. Paid for three months of coaching before we even got to strategy.

Founder, D2C Skincare

Bengaluru · spending ₹8L/mo on Meta + Google

I've done two ₹50k courses. Neither of them made me open a live account. Eugene's coaching is the first thing that actually changed my numbers, not just my notes.

Performance Marketer

Mumbai · in-house, ₹15L/mo budget

He's brutally honest in the best way. Told me three things were broken in my funnel I'd been defending for months. ROAS went 1.9x → 3.4x in six weeks.

CMO, SaaS Startup

Gurugram · B2B, LinkedIn + Google

Anonymised at the clients' request. Real names & companies available on request — just ask on the discovery call.

FAQ

Honest answers to common questions

Who is the best performance marketing coach in India?+

Honestly? There's no single best. It depends on what you actually need. So, let me tell you here — if you want an operator-coach who's still running ₹100 crore+ of live ad spend across Meta, Google, and LinkedIn for 100+ brands, not someone who stopped executing five years ago, then I'm one of the few in India who still does that. Other really good performance marketing coaches in India include Mayank Dwivedi, Digital Saravanan, Piyush Kukreja, Bhushan Parikh, and Gaurav Gurbaxani. Pick the coach whose style matches where you are — early-stage founder, agency operator, or in-house team.

How much does a performance marketing coach cost in India?+

So here's the honest answer. One-off 1:1 calls go anywhere from ₹3,000 to ₹15,000, depending on who you're talking to. Monthly retainers — that's 1:1 + async review of your live ad accounts — run ₹25,000 to ₹1,50,000 a month in India. Cohort programs are ₹20,000 to ₹75,000 for 4–8 weeks. My 1:1 starts at ₹8,000 per 60-minute call with a live account audit. Retainer starts at ₹40,000 a month. Trust me — the call pays for itself in the first audit, right?

What does a performance marketing coach actually do?+

So, basically, three things. One — audit your live ad account and point at the leaks. Two — build a scaling plan based on your funnel economics, your budget, your stage. Three — stay on the call when you're executing, so you're not making ₹50,000 decisions alone. That's it. That is the whole game. It's not a course with recorded videos, okay? It's a loop — your coach sees what you actually spent money on every week and tells you where to pull, where to push. Money is in the follow-up. Always remember that.

Is 1:1 coaching better than a performance marketing course in India?+

Courses teach you the principles. Coaches force you to apply them — to your actual account, your actual numbers, in real time. Right? So here's my honest take. If you already know the basics — CTR, CPA, ROAS, funnel stages — coaching compounds way faster, because your coach is pattern-matching against 100+ past clients and telling you what worked in similar situations. If you're brand new and haven't shipped a campaign yet, start with a course. Take my words on this one. Then bring in a coach once you've got a few campaigns running.

Who is Eugene Samuel and why coach with him?+

I'm Eugene Samuel. Performance marketer since 2017. AI systems builder since 2023. ₹100 crore+ in ad spend managed. 100+ clients. 1000+ n8n automations. 100+ AI apps deployed. And — here's the difference — I'm still inside live ad accounts every single week. So the tactics I coach are what worked last week, not what worked in 2020. I also bring an automation-first lens — I teach you how to instrument, automate, and scale your paid-media operations using n8n and AI agents. Trust me, that's the edge that nobody else is giving you.

Can a performance marketing coach help with Meta Ads, Google Ads, and LinkedIn Ads all at once?+

Yes, and honestly, you should never treat them as three separate things. So, let me tell you here. Meta is top-of-funnel discovery plus retargeting. Google is bottom-of-funnel intent capture. LinkedIn is B2B high-ticket. I coach all three as one funnel — you stop optimizing each platform in isolation and start optimizing the full journey. From first click to payment. Got it?

How quickly can I see results after starting coaching?+

Most clients see the shift in 2–4 weeks. The first two weeks we're killing budget leaks, pausing dead creatives, restructuring campaigns. Simple, right? The real compounding happens in months 2–3 as new creative frameworks, bid strategies, and landing pages ship. If your ad account is bleeding money right now, honestly, coaching pays for itself in the first month just from what we kill. I mean it.

Do you offer group cohorts or only 1:1 coaching?+

Both. 1:1 is the right call if your stack is unique or your ad spend is ₹5 lakh+ a month. Group cohorts work for founders and small teams spending ₹50,000 to ₹5 lakh a month — you get peer accountability, repeatable frameworks, and cohort-wide energy. Beautiful way to learn. Office Hours is a monthly group Q&A for anyone who wants ongoing access without a retainer.

Book a free 30-minute strategy call

No sales pitch. We open your ad account, I tell you what I see, and I tell you honestly whether coaching is the right call for your stage. If it isn't — I'll tell you what is. Trust me on this one.

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